Absolute Radio
"Discover real music"
"The home of the no-repeat guarantee"
First air date: 30 April 1993 (Virgin), 29 September 2008 (Absolute)
Absolute Radio is one of the UK's three Independent National Radio stations. The station rebranded to its current name at 7:45 am on 29 September 2008.
The station is based in London and plays popular rock music. It currently broadcasts on medium wave and DAB across the UK, on 105.8 FM in London, Sky (channel 0107), Virgin Media (channel 915), Freeview (channel 727) and Freesat (channel 724). It is also available in other parts of the world via satellite, cable, and on the Internet. As of 31 December 2013, international streaming via the internet has been discontinued. Absolute Radio is a patron of The Radio Academy.
Absolute Radio is owned and operated by Bauer Radio, it forms part of Bauer's National portfolio of radio brands.
♫ Absolute Classic Rock ♫
Home of the Great British Guarantee
First air date: 2000 (Virgin Classic), 29 September 2008 (Virgin Radio Classic Rock would be rebranded as Absolute Classic Rock)
Absolute Classic Rock is a radio station part of the Absolute Radio network, broadcasting to London via DAB, Virgin Media, Sky and worldwide on the internet.
Formerly known as Virgin Radio Classic Rock, it originally was an internet-only radio station, and launched in 2000 under the name Virgin Classic. On DAB Digital Radio in London, the station launched at 12:15pm with Richard Skinner introducing Steppenwolf's Born to Be Wild. The launch time, presenter, and song (though not the artist) were identical to its parent station Virgin Radio.
On 1 September 2008 it was announced that Virgin Radio Classic Rock would be rebranded as Absolute Classic Rock on 29 September 2008.
♫ Absolute Radio 60s ♫
Non-stop music from the 1960s
First air date: 22 November 2011
Absolute Radio 60s is a British radio station dedicated to music from the 1960s. Launched by Absolute Radio to complement its decade format radio stations, it first aired on 22 November 2011, debuting a week before Absolute Radio 70s. The station broadcasts through Digital Audio Broadcasting (DAB) on the Digital One multiplex in some areas of the UK, and is also available online, where it can be accessed using Radioplayer. Absolute Radio 60s was the first UK radio station to be dedicated solely to music from the decade.
Absolute 60s plays a broad mix of music from the decade, although it tends to be geared towards the genre of music heard on Absolute Radio. Tracks typically to be heard on the station include those from The Beatles, The Rolling Stones, The Velvet Underground and Motown.
Absolute Radio 70s
Non-stop music from the 1970s
First air date: 29 November 2011
Absolute Radio 70s is a British radio station dedicated to music from the 1970s. Launched by Absolute Radio to complement their decade format radio stations, it first aired on 29 November 2011, debuting a week after Absolute Radio 60s. The station broadcasts through DAB on the Digital One multiplex in the Greater London area, and is also available online, where it can be accessed using Radioplayer. Absolute Radio 70s went on air in November 2011, and was the first UK radio station to be dedicated solely to music from the decade, but it was followed a month later by the similarly themed Smooth 70s, which launched nationally on the DAB multiplex.
Absolute Radio 70s has been made available more widely through online transmission via Absolute's website and apps, where it appears alongside the other Absolute network stations.
♫ Absolute Radio 80s ♫
"The UK's only 80s Radio Station"
First air date: 4 December 2009
Absolute 80s, is a digital radio station in the United Kingdom catering for "reluctant adults" who want to reconnect with the tunes of their 80s youth.
Absolute 80s launched at 7.00pm on 4 December 2009 replacing Absolute Xtreme.
The marketing plan for Absolute 80s started with targeted sampling at 80s events such as Madness, Pet Shop Boys and Depeche Mode at the O2 Arena, and Simple Minds at Wembley Arena. The first track to play on the station was (You Gotta) Fight for Your Right (To Party!) by the Beastie Boys.
On Friday 14 May 2010, Absolute 80s launched, broadcasting in mono at 64kbps, on Digital One national DAB digital radio.
♫ Absolute Radio 90s ♫
"Non-stop music from the 1990s"
First air date:
21 June 2010
Absolute Radio 90s is a spin-off service from Absolute Radio. Like Absolute 80s, this DAB spin-off service is a rolling music service which plays music from the 1990s. Some of the artists which feature on the service include Massive Attack, Suede, Blur, Oasis, The Chemical Brothers, Guns and Roses, Weezer, The Verve, Portishead, The Stone Roses, Radiohead, The Shamen, Underworld and Primal Scream amongst others. It was launched on DAB Digital Radio in London in June 2010 and on the Digital One platform on 25 August 2010 and was initially available for one month as a 'test'. However, the availability of the station nationally continued beyond the end of September, and after a strong opening Rajar figure, it was confirmed that the 90s service would continue to be available on Digital One.
The station will roll down from national to local-level DAB distribution in January 2015 due to the Digital One slot being needed to roll out Magic nationally: in preparation for this switch, Absolute Radio 90s began appearing on a number of local DAB ensembles from 12 December 2014, replacing Kerrang! Radio in many cases. Absolute 90s will continue to broadcast nationally via satellite TV and online.
♫ Absolute Radio 00s ♫
"Non-stop music from the noughties"
First air date: 10 December 2010
Absolute Radio 00s, or Absolute Radio Noughties, is a spin-off service from Absolute Radio. In the same format as Absolute 80s and Absolute Radio 90s, the station is a rolling music service which airs music from the period 2000-2009, focusing chiefly on rock, alternative, 'credible' pop and hip-hop/urban crossover music. It launched on the 10 December 2010 on the Switch London DAB multiplex, replacing Absolute Radio 90s which moved permanently to the national Digital One multiplex following a trial period. (Absolute 90s had only launched in the London slot a few months prior to this, following Absolute 80s' move to Digital One.). In December 2014, Absolute 00s was withdrawn from DAB in London, as part of wider alterations, but simultaneously was made available, possibly on a temporary basis, on DAB in Inverness.
On 29 July 2013, Bauer Media Group announced it intended to purchase Absolute from current owner, The Times Group for an amount believed to be between £20m-£25m, pending regulatory approval of the sale. The deal was cleared by the Office of Fair Trading on 23 December.
Subsequently, by September 2014, all other London based Bauer stations permanently moved from Mappin House to a refurbished One Golden Square, creating a new national radio hub.
© 2015 Bauer Radio Limited
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